ABOUT US

Rooted in ʻĀina. Crafted for ʻOhana.

Malama ‘Ohana is a Native Hawaiian–made skincare and wellness brand grounded in mālama ʻāina, mālama keiki, and mālama ʻohana, care for the land, the children, and the family.

Our products are handcrafted in Hawaiʻi in small batches by Native Hawaiians, using island-grown and island-inspired botanicals that have long supported life in sun, salt, wind, and water. Every formula is created with intention, respect, and deep reverence for the rhythms of the land and sea.

This is not fast beauty.
This is ancestral care, carried forward.

OUR ROOTS

Hawaiian culture teaches that the land is not a resource — it is family.
The ocean is not scenery — it is sustenance.
Care is not a luxury — it is responsibility.

Malama ‘Ohana was created to honor these values through modern apothecary practice. We draw inspiration from traditional plant knowledge while formulating products that meet today’s needs for active families, ocean lovers, and everyday island living.

We work with nourishing Hawaiian oils such as coconut, kukui, macadamia, and kamani (tamanu), along with mineral ingredients, clays, and botanicals chosen for simplicity, function, and balance.

WHO WE ARE

We are proudly:

  • Native Hawaiian founded and made

  • Veteran-owned

  • Female-owned and led

Our veteran background informs how we operate — with discipline, integrity, and service at the center of everything we do. Our leadership as women and mothers shapes how our products are designed: practical, effective, and rooted in real daily life.

We build for families.
We formulate with care.
We stand behind every bottle.

OUR PHILOSOPHY

We believe skincare should:

  • Support the skin without overwhelming it

  • Work with the environment, not against it

  • Be safe, intentional, and honest

  • Honor both tradition and modern standards

Our products are cosmetic and wellness-focused — designed for daily rituals, comfort, and connection, not quick fixes or false promises.

We value transparency, education, and respect for both people and place.

MADE WITH INTENTION

All of our products are:

  • Handcrafted in Hawaiʻi in small batches

  • Formulated with plant-based oils and botanicals

  • Designed with reef-safe and environmentally mindful practices

  • Created for real bodies, real families, and real island life

Because we use natural ingredients, variations in color and scent may occur — a reminder that nature, like us, is never static.

OUR COMMITMENT

Malama Ohana exists to serve our community — local and beyond — by offering products that feel grounded, honest, and deeply connected to place.

When you choose our products, you are supporting:

  • Native Hawaiian makers

  • A veteran-owned small business

  • Female leadership

  • Family-centered care

  • Hawaiʻi-grown values

This is our way of giving back — through craft, care, and continuation.

With gratitude and aloha,

Malama ‘Ohana
Mālama ʻĀina..