Synthetic vs. All-Natural Skincare: What’s Really in Your Products?

When you walk down the skincare aisle, you’ll see labels like natural, clean, pure, and botanical everywhere. But if you flip those bottles over and read the ingredient lists, you’ll often find a very different story.

Many conventional skincare products are filled with synthetic ingredients, fillers, and preservatives. Not necessarily because they are better for your skin—but because they are cheaper to produce and easier for large companies to manufacture at scale.

At Malama ʻOhana, we believe skincare should be created with your health, your family, and the Earth in mind—not a corporate profit margin.

Why Many Skincare Products Use Synthetic Ingredients

Large cosmetic companies are built on one core principle: maximize profit while minimizing cost.

That often means:

  • Choosing cheaper synthetic ingredients over natural ones

  • Using fillers to bulk up formulas

  • Designing products for long shelf life instead of skin nourishment

  • Prioritizing appearance, scent, and texture over effectiveness

These products are carefully engineered to:

  • Look luxurious

  • Smell appealing

  • Stay stable for years on store shelves

But they are not always designed to give your skin the best care possible. They are designed to meet a price point and increase company margins.

What Are Fillers in Skincare?

Many mainstream products contain ingredients that:

  • Create a smooth or silky feel

  • Extend shelf life

  • Improve appearance

  • Lower production costs

Common filler or synthetic ingredients include:

  • Silicones

  • Petroleum-derived emollients

  • Artificial fragrances

  • Synthetic preservatives

  • Artificial colorants

These ingredients may make a product feel nice, but they often do very little to truly nourish the skin.

The Malama ʻOhana Approach to Natural Skincare

At Malama ʻOhana, we follow a different philosophy.

We believe:

  • Every ingredient should serve a real purpose

  • Skincare should be safe for families and children

  • Products should be gentle on the environment

  • Simplicity is more powerful than excess

That’s why our products are made with:

  • Natural herbs

  • Cold-pressed plant oils

  • Locally sourced Hawaiian ingredients whenever possible

  • Natural preservation methods

  • No unnecessary fillers or synthetic additives

If a better ingredient costs more, we choose it anyway—because your skin deserves wholesome, powerful ingredients, not cheap substitutes.

A Natural Alternative to Harsh Anti-Aging Ingredients

Many anti-aging products rely on retinol, a synthetic vitamin A derivative. While effective for some people, it is also known for causing:

  • Skin irritation

  • Redness

  • Dryness and peeling

  • Sun sensitivity

  • Unsuitability during pregnancy

Bloom: A Gentle, Natural Anti-Aging Serum

Our Bloom Anti-Aging Serum uses bakuchiol, a plant-derived ingredient known as nature’s retinol alternative.

Bakuchiol helps:

  • Smooth the appearance of fine lines

  • Improve tone and texture

  • Support skin renewal

  • Provide anti-aging benefits without irritation

It offers the results people want from retinol—without the harsh side effects.

Natural Sunscreen That Protects Skin and Ocean

Many conventional sunscreens use chemical filters that have been linked to:

  • Coral reef damage

  • Hormone disruption concerns

  • Skin irritation in sensitive users

Malama ʻOhana sunscreens are made with:

  • Mineral-based, natural ingredients

  • Reef-safe formulations

  • Skin-nourishing plant oils

They are designed to be:

  • Safe for your skin

  • Safe for your children

  • Safe for our oceans

Eco-Conscious Packaging

Many beauty brands invest in elaborate packaging designed to look luxurious—but most of it ends up in the trash.

At Malama ʻOhana:

  • We use simple, functional packaging

  • We avoid unnecessary boxes and inserts

  • We choose containers meant to be reused or recycled

We encourage customers to:

  • Reuse bottles for travel or storage

  • Recycle containers responsibly

Because caring for your skin should never harm the planet.

Why Natural Skincare Matters

Choosing natural skincare products means:

  • Fewer synthetic chemicals on your skin

  • More nourishing, plant-based ingredients

  • Reduced environmental impact

  • Products designed with intention, not just profit

At Malama ʻOhana, we create skincare that reflects our values:

  • Quality over cost

  • Nature over synthetics

  • Integrity over marketing trends

Because your skincare should be designed for the best version of you—not the best margins for a corporation.

Shop Natural Skincare Made with Aloha

Explore our collection of natural, small-batch skincare made with herbs, oils, and locally sourced ingredients:

  • Bloom Anti-Aging Serum

  • Natural mineral sunscreens

  • Botanical moisturizers

  • Family-friendly herbal products

Every product is crafted with care for your skin, your family, and the Earth.

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10 Common Synthetic Skincare Ingredients and Why Many People Choose to Avoid Them

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LĀ: Rethinking Mineral Sunscreen — Protection, Nourishment & Respect for the Sun