LĀ: Rethinking Mineral Sunscreen — Protection, Nourishment & Respect for the Sun
Fourteen years ago, my relationship with the sun changed forever.
After being diagnosed with skin cancer, I did what most people do — I looked at every sunscreen on the market, desperate to protect my skin. What I found shocked me. Most sunscreens were filled with chemical filters, synthetic fragrances, and ingredients that felt harsh, irritating, and disconnected from the body and the environment.
I knew there had to be another way.
That moment became the beginning of Lā — our mineral sunscreen — and a deeper journey into understanding the sun not as an enemy, but as a powerful force that must be respected.
The Sun Is Not the Problem
The sun is essential to life.
Vitamin D — created through sun exposure — plays a vital role in immunity, bone health, mood regulation, and overall well-being. Humans are not meant to live in fear of the sun.
But modern life has changed how we interact with it.
We now spend long, concentrated hours outdoors — at the beach, surfing, gardening, coaching, working — often far beyond what our ancestors experienced. In these situations, supportive sun protection becomes necessary, not to block the sun entirely, but to help the skin stay balanced and nourished during prolonged exposure.
That is where Lā was born.
Why I Created Lā Mineral Sunscreen
I didn’t want a sunscreen that:
Stripped the skin
Blocked all sun exposure
Relied on chemical UV filters
Harmed the ocean
I wanted something that:
Worked with the body
Supported skin health while outdoors
Nourished instead of depleted
Was safe for reefs, land, and families
Lā was formulated as a skin-first sunscreen — one that replenishes vital oils while you’re in the sun, rather than drying the skin out.
👉 Explore [Lā Mineral Sunscreen]
How Lā Works: Ingredient-Based Protection
Rather than chemical filters, Lā relies on mineral and botanical support, paired with nourishing Hawaiian oils.
🌿 ʻŌlena (Turmeric)
ʻŌlena has long been used in Hawaiian traditions to support skin comfort and calm visible inflammation. In Lā, it nourishes the skin during sun exposure and supports recovery.
🌿 Red Raspberry Seed Oil
Traditionally cited as offering natural sun-supportive properties (often referenced around 20 SPF), red raspberry seed oil is rich in antioxidants and deeply nourishing to sun-exposed skin.
🌿 Carrot Seed Oil
Carrot seed oil is traditionally referenced for its sun-supportive qualities (often cited around 24 SPF) and is valued for helping maintain skin vitality.
🌿 Coconut Oil
Traditionally used in tropical cultures, coconut oil offers light sun support (often referenced around 8 SPF) while protecting and conditioning the skin.
These oils are not laboratory-certified SPF filters — they are traditionally valued botanical allies that work together to support the skin during time in the sun.
Why Lā Is Easy to Wear
One of the biggest complaints about mineral sunscreen is texture.
Lā was designed differently.
✔ Rubs easily into the skin
✔ No white, milky residue
✔ No chalky finish
✔ Lightweight but nourishing
Because it’s oil-based and infused with Hawaiian carrier oils like kukui, macadamia, kamani (tamanu), and coconut, Lā melts into the skin instead of sitting on top of it.
This makes it ideal for:
Beach days
Surfing & paddling
Gardening & coaching
Everyday island living
Skin Safe Comes First
Before reef-safe.
Before “clean beauty.”
Before trends.
Skin safe always comes first.
Lā replenishes the skin with:
Essential fatty acids
Antioxidants
Moisture-supportive oils
Rather than drying the skin out, it supports the skin barrier while you’re in the sun, which is especially important for people with sensitive or sun-compromised skin.
Reef & Environment Safe — Because It Matters
What we put on our bodies doesn’t stop with us.
Lā is:
Free from chemical UV filters
Free from oxybenzone & octinoxate
Designed to be reef-safe and environmentally mindful
Protecting the ocean is part of protecting ourselves.
When to Use Lā & Considerations
Lā is designed for daily outdoor use, but mindful sun exposure is still important.
Considerations:
Reapply during prolonged sun exposure
Patch test before use
Avoid use if allergic to any botanical ingredients
Those with medical sun sensitivity should follow professional guidance
Why Hawaiian Oils Matter
The effectiveness of Lā isn’t just about sun support — it’s about how the skin feels after hours outside.
By blending sun-supportive botanicals with Hawaiian oils like:
Kukui
Kamani (tamanu)
Macadamia
Coconut
Lā helps skin stay soft, resilient, and comfortable instead of tight or depleted.
A Different Philosophy of Sun Care
Lā was never meant to block life.
It was meant to support it.
To protect when protection is needed.
To nourish while you’re outside.
To honor the sun as a partner — not an enemy.
👉 Learn more about [Lā Mineral Sunscreen]
This article is for educational purposes only. Our products are cosmetic and wellness-focused and are not intended to diagnose, treat, cure, or prevent any disease.
🌿 FEATURED PRODUCT SIDEBAR
LĀ — MINERAL SUNSCREEN
Lā is a nourishing mineral sunscreen crafted for long days outdoors.
Formulated with ʻolena (turmeric), red raspberry seed oil, carrot seed oil, coconut oil, and soothing Hawaiian carrier oils, Lā supports the skin while in the sun — without white residue or harsh chemicals.
Designed for island living, active families, and ocean lovers.